Tulsa, Oklahoma gets it right when they do transit mobile outreach to get the word on the street.
From the YouTube Description:
Highlights of public outreach for the Tulsa Regional Fast Forward Transit System Plan conducted in Jan-April 2011. Over 2,000 people visited the mobile outreach bus during this time.
[youtube]http://www.youtube.com/watch?v=g7Qr88ocybI[/youtube]